Transpromotional Market

Also sometimes referred to as “TransPromo” documents. This is seen as the newest opportunity in the variable data output marketplace. Combining the information gathered during the course of doing business, with the data-driven personalization of promotional marketing (direct-mail), produces an overall better response rate from prospectus These documents combine the information delivery of a transaction document with the (direct mail) offers to generate faster and higher responses.

Think about any financial institution. Typically they compile mountains of specific information about their clients, such as amount of deposits, average account balances and type of accounts. If that data was merged into a direct mail document, to offer a better use of their clients money, by showing them in real-time calculations, how to yield more interest by moving money from one account to another, that would be considered a transpromotional document.

PARIS Corporate call help. By merging data from different host environments, and applying specific calculations and equations on the data itself, to then generate beautiful full-color graphs, charts and variable images, PARIS can output transpromotional documents with ease.